BI & Analytics

Decisions driven by data, not guesswork

We build service dashboards in Power BI and Tableau with the KPIs your operation needs to monitor — CSAT, FCR, AHT, NPS and SLA — integrated with Zendesk and cross-referenced with sales and operations data. Less manual spreadsheet work. More real-time decisions.

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Decisions driven by data, not guesswork
BI & Analytics
Highlights

Advantages that make a difference

One dashboard: service, sales and operations

We cross-reference Zendesk data with sales, logistics and campaigns in a single panel. You stop opening four systems to build one number — and start deciding with today’s data, not last month’s.

CSAT, FCR, AHT and NPS without spreadsheets

The service KPIs that matter most — automated, refreshed and ready every morning. No analyst building Excel at 7 a.m. before the meeting.

Operation analysis with improvement suggestions

Beyond the dashboard, we analyze your CX operation results, cross-reference them with sales and deliver suggestions prioritized by impact. Not just data — direction.

BI consulting for CX

From raw data to an automated service report

We collect, clean and structure data from Zendesk, ERP, e-commerce and logistics into a single base, build the dashboards in Power BI and Tableau and keep everything up to date via API and an AWS Data Lake — with no spreadsheet in the middle.

I want to know more
From raw data to an automated service report
Recognizing Successful Work

Our cases

AdobeTechnology / Software

How Adobe's retention and sales flow became a global reference

In 3 months of operation, BCR.CX beat historical retention and sales records — and the model was rolled out globally within Adobe.

3 monthsto beat historical retention and sales records
ZendeskAmazon ConnectConciex
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Adobe case hexagon
VolvoAutomotive industry

How Volvo Trucks centralized a new sales channel on Zendesk

Truck drivers, dealers and internal sales teams in a single operation — targeting a 40x greater result and expansion into new countries.

40xprojected result, expanding the model to new countries
Amazon ConnectZendesk SuiteApp VTEXApp do Reclame Aqui
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Volvo case hexagon
PandoraRetail / Beauty and accessories

How Pandora kept customer satisfaction high at Black Friday's peak

BCR.CX took over Pandora's customer service during the Black Friday sales surge and unified voice, e-mail, chat, physical stores, telesales, Reclame Aqui, social media and internal departments into one experience.

Black Fridaywith customer satisfaction held at peak demand
Amazon ConnectZendesk SuiteApp VTEXApp do Reclame Aqui
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Pandora case hexagon
BauduccoRetail · Food

The impact of Artificial Intelligence on customer service

In 2025, AI transformed Bauducco’s support: more automation, faster resolution and high satisfaction even during the December peak.

<17%Reduction in AHT, with half of WhatsApp conversations automated
ConciexZendesk AI Agent
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Bauducco case hexagon
MotivaMobility · Concessions

Highway and rail customer service scaled with AI

We scaled operations with high daily conversation volume using AI chatbots with their own identity per operation, continuously evolving flows, knowledge base and automations.

~80%Of volume concentrated in the main flows
Zendesk AI AgentConciexZendesk SuiteCopilot
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Motiva case hexagon
DassRetail · Footwear & Sports

After-sales for three brands scaled with AI bots

We scaled after-sales for three brands with a high volume of transactional queries, using AI bots integrated with VTEX, each with its own identity and able to run end-to-end processes.

67%Of resolutions automated, with no handoff to humans
ConciexZendesk AI AgentsAmazon ConnectApp VTEX
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Dass case hexagon
AsaasFintech

Less AHT, without giving up experience

We reduced average handling time by centralizing context, replies, tasks and internal systems on a single screen to speed up service.

96%Agent approval of Copilot Auto Assist
Amazon ConnectZendeskConciex
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Asaas case hexagon
VulcabrasRetail · Footwear & Sports

AI in Vulcabras’s omnichannel service

Group brands on a single Zendesk Suite instance, integrating Help Center, WhatsApp, ChatBot and Copilot.

+53,5%CSAT for the year: from 44.9% to 68.98%, a gain sustained for months
ConciexZendesk AI Agent
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Vulcabras case hexagon
HavaianasRetail · Footwear

A successful solution with Zendesk

AI chatbot, real-time order tracking and human support in a unified channel for Havaianas’s e-commerce.

+30kConversations handled since go-live (Feb/2026)
Zendesk AI Agent
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Havaianas case hexagon
CantuIndustry · Tires

Service agility that strengthens the brand

Agile service and fast resolution of demands reduced friction and strengthened customer trust in Cantu.

77,57NPS
Zendesk AI Agent
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Cantu case hexagon
DecathlonHR · Sports retail

The HR operation redesigned from scratch

By implementing Zendesk in partnership with BCR.CX, we scaled employee support with more quality and agility.

From scratchHR operation redesigned to be more scalable and human for employees
Zendesk Employee Services
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Decathlon case hexagon
FAQ

Frequently asked questions

We monitor CSAT, FCR (First Contact Resolution), AHT (Average Handle Time), NPS, SLA, ticket volume by channel, agent productivity and abandonment rate — all in automatic dashboards in Power BI or Tableau, integrated with Zendesk. We also cross-reference this data with sales and logistics when needed.

Yes. Most of our clients start exactly like that — data fragmented across systems with no consolidated base. We do the full build: collection, cleaning, structuring and modeling of the database before moving on to the dashboards.

Tailor-made. We build in Power BI and Tableau with the view structure that makes sense for your operation — not a template we apply to everyone. The starting point is understanding which questions your leadership needs to answer every week.

Yes. We analyze the CX operation results, cross-reference them with sales and deliver improvement suggestions prioritized by business impact. We don’t deliver only a dashboard — we deliver direction.

It depends on the complexity of the data sources, but the standard flow is: diagnosis and data mapping in week 1, structuring and connections in weeks 2 and 3, first dashboard in production in week 4. For operations with data already organized, we can move faster.

BI & Analytics

Your data is already there. What’s missing is someone who knows what to do with it.

In a 30-minute conversation, we show what your operation’s service dashboard would look like — with the KPIs you already track, automated and integrated with Zendesk.

I want to see my dashboard
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